Courses:

Business >> Marketing


For Course Instructors

  • Advertise your course for free
  • Feature your course listing
  • Create course discussion group
  • Link to your course page
  • Increase student enrollment

More Info...>>


Course Info

  • Course Number / Code:
  • 15.356 (Spring 2004) 
  • Course Title:
  • How to Develop "Breakthrough" Products and Services 
  • Course Level:
  • Graduate 
  • Offered by :
  • Massachusetts Institute of Technology (MIT)
    Massachusetts, United States  
  • Department:
  • Sloan School of Management 
  • Course Instructor(s):
  • Prof. Eric von Hippel 
  • Course Introduction:
  •  


  • 15.356 How to Develop "Breakthrough" Products and Services



    Spring 2004




    Course Highlights


    15.356 offers videos of several course sessions, showing how this highly interactive class operates. The assignments page describes how students should approach writing their essays, which cover topics of their choosing.


    Course Description


    To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.


    Special Features




    Technical Requirements


    Special software is required to use some of the files in this course: .rm.

     

ACKNOWLEDGEMENT:
This course content is a redistribution of MIT Open Courses. Access to the course materials is free to all users.






© 2010-2021 OpenCollege.com, All Rights Reserved.
Open College is a service mark of AmeriCareers LLC.