Courses:

Marketing Strategy >> Content Detail



Calendar / Schedule



Calendar



I. What is Marketing Strategy?


LEC #TOPICS / READINGS
1Introduction.
2Coors. Harvard Business School Case #9-388-014.


II. What is Finding Profit Opportunities Strategy?


LEC #TOPICS / READINGS
3Prelude. Harvard Business School Case #9-373-052.
4The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035.
5Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103.
6Browser Wars. Harvard Business School Case #9-798-094.


III. Creating Competitive Advantage


LEC #TOPICS / READINGS
7Wernerfelt, Birger. "An Efficiency Criterion for Marketing Design."
8EMI and the CT-scanner (A). Harvard Business School Case #9-383-194.
9Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class).
10Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class).
11Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024.
12Mid-term Exam.
13Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090.


IV. Challenging Competitive Advantage


LEC #TOPICS / READINGS
14Collis and Montgomery. "Resources and Rents."
15Southwest Airlines (A). Harvard Business School Case #9-575-060.
16Head Ski. Harvard Business School Case #6-313-120.
17Complaint Letters.
18SAS (A). Harvard Business School Case #593-001-1.
19Fox. Harvard Business School Case #9-387-096.
20E-trade. Stanford Case #M-286.


V. Creating Corporate Advantage


LEC #TOPICS / READINGS
21Collis and Montgomery. "Creating Corporate Advantage." Harvard Business Review. #98303.
22Costco Companies. Harvard Business School Case #9-599-041.
23Newell. Harvard Business School Case #N9-799-139.
24Final Lecture.
25Final Exam / Paper Due.
 


 



 








© 2010-2021 OpenCollege.com, All Rights Reserved.
Open College is a service mark of AmeriCareers LLC.