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Product Design and Development >> Content Detail



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Readings

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Readings


Amazon logo Ulrich, Karl, and Steven Eppinger. Product Design and Development. 3rd ed. New York, NY: McGraw-Hill, 2004. ISBN: 9780072471465.
In all cases where chapters are listed below, they are from this book.

Thomke, Stefan, and Ashok Nimgade. "IDEO Product Development." Boston, MA: Harvard Business School Case 9-600-143, June 22, 2000.

Bowen, H. Kent, and Thomas Everett. "SweetWater." Boston, MA: Harvard Business School Case 9-695-026, November 1, 1994.


SES #TOPICSREADINGS
1Introduction

We will mainly discuss course logistics and project descriptions.
Skim Chapter 1: Introduction.
2The Product Development Process: "IDEO"

Be prepared for a detailed discussion of the case. How would you characterize IDEO's process? Its organization and management? Should IDEO accept the Visor project at all? Would you try to negotiate a longer lead time?
Read Chapter 2: Development Processes and Organizations.

Read Harvard Business School Case 9-600-143: IDEO Product Development.
3Project Proposals

Each student will give a 50 second presentation (Assignment 1b)
4Identifying Customer Needs: "Sweetwater"

Be prepared for a detailed discussion of the case. What do you consider to be the most important needs associated with water purification devices such as the Sweetwater Guardian? Get information from experienced users and find out what they think. How did you get the information?
Skim Chapter 4: Identifying Customer Needs.

Read Harvard Business School Case 9-695-026: "SweetWater".
5Customer Preferences: Conjoint AnalysisRead Chapter 4: Identifying Customer Needs.
6Industrial DesignRead Chapter 10: Industrial Design.
7Product Specificationsand Concept GenerationRead Chapter 5: Product Specifications and Chapter 6: Concept Generation.
8PrototypingRead Chapter 12: Prototyping.
9Concept Selection Read Chapter 7: Concept Selection.
10Faculty Project Consulting

In this class session, Teams 1 to 5 will have time to review their concepts with course faculty and team advisors. Bring your customer needs lists, target specifications, concept drawings, and any questions you have for discussion.
11Faculty Project Consulting (cont.)

In this class session, Teams 6 to 10 will have time to review their concepts with course faculty and team advisors. Bring your customer needs lists, target specifications, concept drawings, and any questions you have for discussion.
12Intellectual PropertyRead Chapter 14: Patents and Intellectual Property.
13Faculty Project Consulting (cont.)

The teams will provide some form of "proof-of-concept". Bring a prototype to class that shows that you can overcome the key challenges of your concept.
14Peer Concept Review

Teams 1 to 5 will give a 15-minute presentation to describe their market opportunity and selected concept and demonstrate how the will tackle their key challenges. All students must attend this session.
15Peer Concept Review (cont.)

Teams 6 to 10 will give a 15-minute presentation to describe their market opportunity and selected concept and demonstrate how the will tackle their key challenges. All students must attend this session.
16Product ArchitectureRead Chapter 9: Product Architecture.
17Forecasting Demand for New ProductsSkim Chapter 8: Concept Testing and Chapter 15: Product Development Economics.
18Global Manufacturing and CostingRead Chapter 11: Design for Manufacturing.
19Design for Manufacturing
20Trends and Tools in Product DevelopmentSkim Chapter 16: Managing Projects.
21Faculty Project Consulting

In this class session, Teams 6 to 10 will have time to review their progress with course faculty and team advisors. Be prepared to provide an outline of your final presentation and of the remaining tasks you face.
22Faculty Project Consulting (cont.)

In this class session, Teams 1 to 5 will have time to review their progress with course faculty and team advisors. Be prepared to provide an outline of your final presentation and of the remaining tasks you face.
23Final Meeting Project Presentations

Final project presentations will be held approximately from 9:00 am to 4:00 pm. The location will be announced in class. For more details, refer to the projects section.

 








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